Crypto
Exchange
A product for simple and intuitive crypto exchange with access to swap history
Goals
The goal was to improve the user journey by increasing retention, swap completion, and trust — while reducing drop-offs and support load.
We also focused on building a clean, scalable design system for future growth.
Year
2022 - 2025
Industry
Fintech / Crypto Exchange / B2C
My Role
I started as a Senior Product Designer during the redesign phase and later became Lead Designer.
I managed long-term design support: from UX/UI to implementation, testing, and continuous improvements.
Type
UX / UI / Design System / Dashboard / Branding / 3D / Motion
Challenges
The exchange flow was overloaded, and the interface was outdated. Users didn’t clearly understand where they were in the process, and the team struggled to make changes quickly and safely.
Key problems
Unintuitive flow and unclear data presentation
Outdated visual design leading to low user trust
No unified design system
Risky and slow implementation of changes
No scalable approach to visual updates
Hypotheses
A simplified, consistent flow would improve conversion
Clear presentation of data would reduce support tickets
Visual consistency would strengthen trust
Regular pre-release flow testing would help avoid critical issues
A component-based approach would speed up future releases
A refreshed visual style would make the product feel more modern and approachable
Process
Collected and validated hypotheses with product, support, and marketing
Designed modular UX flows and layout structures
Updated color palette, icons, typography, and logo
Built components and screens within a unified design system
Maintained shared design foundations with B2B products
Tested exchange flows before each release
Continuously improved based on feedback and observation
Results
Interface became more intuitive for all user levels
Support requests related to swaps significantly decreased
UI updates became faster and more stable
The brand’s visual style became more modern and trustworthy
Crypto
Exchange
A product for simple and intuitive crypto exchange with access to swap history
Goals
The goal was to improve the user journey by increasing retention, swap completion, and trust — while reducing drop-offs and support load.
We also focused on building a clean, scalable design system for future growth.
Year
2022 - 2025
Industry
Fintech / Crypto Exchange / B2C
My Role
I started as a Senior Product Designer during the redesign phase and later became Lead Designer.
I managed long-term design support: from UX/UI to implementation, testing, and continuous improvements.
Type
UX / UI / Design System / Dashboard / Branding / 3D / Motion
Challenges
The exchange flow was overloaded, and the interface was outdated. Users didn’t clearly understand where they were in the process, and the team struggled to make changes quickly and safely.
Key problems
Unintuitive flow and unclear data presentation
Outdated visual design leading to low user trust
No unified design system
Risky and slow implementation of changes
No scalable approach to visual updates
Hypotheses
A simplified, consistent flow would improve conversion
Clear presentation of data would reduce support tickets
Visual consistency would strengthen trust
Regular pre-release flow testing would help avoid critical issues
A component-based approach would speed up future releases
A refreshed visual style would make the product feel more modern and approachable
Process
Collected and validated hypotheses with product, support, and marketing
Designed modular UX flows and layout structures
Updated color palette, icons, typography, and logo
Built components and screens within a unified design system
Maintained shared design foundations with B2B products
Tested exchange flows before each release
Continuously improved based on feedback and observation
Results
Interface became more intuitive for all user levels
Support requests related to swaps significantly decreased
UI updates became faster and more stable
The brand’s visual style became more modern and trustworthy
Crypto
Exchange
A product for simple and intuitive crypto exchange with access to swap history
Goals
The goal was to improve the user journey by increasing retention, swap completion, and trust — while reducing drop-offs and support load.
We also focused on building a clean, scalable design system for future growth.
Year
2022 - 2025
Industry
Fintech / Crypto Exchange / B2C
My Role
I started as a Senior Product Designer during the redesign phase and later became Lead Designer.
I managed long-term design support: from UX/UI to implementation, testing, and continuous improvements.
Type
UX / UI / Design System / Dashboard / Branding / 3D / Motion
Challenges
The exchange flow was overloaded, and the interface was outdated. Users didn’t clearly understand where they were in the process, and the team struggled to make changes quickly and safely.
Key problems
Unintuitive flow and unclear data presentation
Outdated visual design leading to low user trust
No unified design system
Risky and slow implementation of changes
No scalable approach to visual updates
Hypotheses
A simplified, consistent flow would improve conversion
Clear presentation of data would reduce support tickets
Visual consistency would strengthen trust
Regular pre-release flow testing would help avoid critical issues
A component-based approach would speed up future releases
A refreshed visual style would make the product feel more modern and approachable
Process
Collected and validated hypotheses with product, support, and marketing
Designed modular UX flows and layout structures
Updated color palette, icons, typography, and logo
Built components and screens within a unified design system
Maintained shared design foundations with B2B products
Tested exchange flows before each release
Continuously improved based on feedback and observation
Results
Interface became more intuitive for all user levels
Support requests related to swaps significantly decreased
UI updates became faster and more stable
The brand’s visual style became more modern and trustworthy