Affiliate
Platform
A B2B dashboard for managing referral tools, tracking rewards, and accessing the API
Goals
The goal was to provide B2B partners with easy access to referral stats, API tools, widgets, and marketing materials while keeping the interface simple and visually consistent with the core product.
We built the affiliate platform from scratch for a crypto exchange service.
Year
2022 - 2025
Industry
Fintech / Crypto / B2B
My Role
Lead Product Designer. I joined at the very beginning and led the project through all stages — from research to final UI.
I worked on UX, UI, the design system, reviews, animations, and 3D.
Type
UX / UI / Design System / Dashboard / Branding / 3D
Challenges
The old partner section was too basic, hard to use, and didn’t support key scenarios like API key customization or managing referral tools.
Main issues
Low partner engagement
Frequent support requests
Limited and unclear functionality
Poor visual consistency with the main product
Hypotheses
A more flexible and intuitive interface would increase partner engagement
A better UX could help attract larger partners
Referrals tools and APIs would be used more if easier to set up
Visual consistency with the main platform would improve trust
Process
Collected hypotheses from product, marketing, and support teams
Mapped out scenarios for different partner types
Designed UX: structure, behavior, edge cases
Built UI components and layout templates
Assembled a B2B design system
Released and gathered feedback from support and partners
Results
Interface became simpler and easier to use for for all partner types
Support load was reduced
Components were reused across other products
Onboarding new partners became faster and smoother
The visual style became cleaner and strengthened brand trust
The design became scalable and easier to maintain
Affiliate
Platform
A B2B dashboard for managing referral tools, tracking rewards, and accessing the API
Goals
The goal was to provide B2B partners with easy access to referral stats, API tools, widgets, and marketing materials while keeping the interface simple and visually consistent with the core product.
We built the affiliate platform from scratch for a crypto exchange service.
Year
2022 - 2025
Industry
Fintech / Crypto / B2B
My Role
Lead Product Designer. I joined at the very beginning and led the project through all stages — from research to final UI.
I worked on UX, UI, the design system, reviews, animations, and 3D.
Type
UX / UI / Design System / Dashboard / Branding / 3D
Challenges
The old partner section was too basic, hard to use, and didn’t support key scenarios like API key customization or managing referral tools.
Main issues
Low partner engagement
Frequent support requests
Limited and unclear functionality
Poor visual consistency with the main product
Hypotheses
A more flexible and intuitive interface would increase partner engagement
A better UX could help attract larger partners
Referrals tools and APIs would be used more if easier to set up
Visual consistency with the main platform would improve trust
Process
Collected hypotheses from product, marketing, and support teams
Mapped out scenarios for different partner types
Designed UX: structure, behavior, edge cases
Built UI components and layout templates
Assembled a B2B design system
Released and gathered feedback from support and partners
Results
Interface became simpler and easier to use for for all partner types
Support load was reduced
Components were reused across other products
Onboarding new partners became faster and smoother
The visual style became cleaner and strengthened brand trust
The design became scalable and easier to maintain
Affiliate
Platform
A B2B dashboard for managing referral tools, tracking rewards, and accessing the API
Goals
The goal was to provide B2B partners with easy access to referral stats, API tools, widgets, and marketing materials while keeping the interface simple and visually consistent with the core product.
We built the affiliate platform from scratch for a crypto exchange service.
Year
2022 - 2025
Industry
Fintech / Crypto / B2B
My Role
Lead Product Designer. I joined at the very beginning and led the project through all stages — from research to final UI.
I worked on UX, UI, the design system, reviews, animations, and 3D.
Type
UX / UI / Design System / Dashboard / Branding / 3D
Challenges
The old partner section was too basic, hard to use, and didn’t support key scenarios like API key customization or managing referral tools.
Main issues
Low partner engagement
Frequent support requests
Limited and unclear functionality
Poor visual consistency with the main product
Hypotheses
A more flexible and intuitive interface would increase partner engagement
A better UX could help attract larger partners
Referrals tools and APIs would be used more if easier to set up
Visual consistency with the main platform would improve trust
Process
Collected hypotheses from product, marketing, and support teams
Mapped out scenarios for different partner types
Designed UX: structure, behavior, edge cases
Built UI components and layout templates
Assembled a B2B design system
Released and gathered feedback from support and partners
Results
Interface became simpler and easier to use for for all partner types
Support load was reduced
Components were reused across other products
Onboarding new partners became faster and smoother
The visual style became cleaner and strengthened brand trust
The design became scalable and easier to maintain